Branding

1. Logo Symbol

At its core, The Jungle Party is a Non Profit, Multidisciplinary Conference for Psychedelic Studies.

After the preliminary brief given by the team, the following were established: A three eyed Ape portrait, representing The Stoned Ape Theory.

This, in a nutshell, is the idea that our impressive cognitive capabilities, like affinities for art and language; self-awareness; and an understanding of science and even culture — all trace back to an encounter (accidental or deliberate) between early hominids and magic mushrooms.

Other Words defining the Symbol: consciousness, tribal, shaman, psychedelic, wise, mystique, love, joy, community, timeless, representative, custom. 

Phase 1 – Research- in the Graffiti world for inspiration for the 3 Eyed Ape Symbol.

Phase 2 – pen and paper – draw the ape portrait. Things to keep in mind:

The shape needs to be understandable in a variety of sizes (not too many details).

Preliminary observations following the drawing: if consciousness appears to have a physical interpretation:

a. No petruding teeth, consciousness isn’t violent,

b. no vertical, raptor eyes, instead direct human gaze.

Phase 3 – Illustrator Draw – used for vector inking and editing. Observations after vector symbol v1:

a. Reduce the cartoonish look,

b. no beard to denote wise and elderliness, consciousness resides outside out perception over the flow of time. 

Phase 4 – Illustrator – vector symbol v2. Reduced even more the details, the ape face at reduces size appears as a shamanic totem.